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Blog

Thoughts, ideas & things we're learning.

Our perspective on design, technology, branding, business, AI, digital products and the industry we work in.

FeaturedDesign

Modern Constraints Are Making Designers Better

Tight timelines, small budgets, technical limits, accessibility and business goals aren't the enemy of good design. Used well, they're what make it sharp.

3 min read
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Research
3 min read

AI Can Do User Research — But Should You Trust It?

AI can read thousands of reviews, tickets and survey answers in minutes. Here's where that genuinely helps — and where you still need to talk to people.

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AI
3 min read

Using AI to Simulate Early-Stage User Research

Before you talk to a single user, AI can help you form hypotheses, map likely pain points and write better interview questions. Here's how to do it without fooling yourself.

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Design
3 min read

Designers Don't Need More Tools. They Need Better Constraints.

Every week there's a new AI or design tool promising to change everything. The work rarely improves because of the tool. It improves because of clearer decisions.

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AI
3 min read

From Prompt to Prototype: How AI Is Changing the Design Workflow

AI can help at every stage of design — ideation, wireframing, visual exploration, prototyping and iteration. The trick is using it to go faster without handing over the thinking.

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Marketing
3 min read

Meta Ads Don't Fix a Bad Landing Page

Targeting and creative get people to click. What happens next depends on the page they land on — its message, its trust signals and how much friction stands in the way.

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Marketing
3 min read

Designing for the Click: The UX Behind High-Performing Meta Ads

Ad creative, audience intent, landing-page message, visual hierarchy and CTA design only perform when they're designed as one experience — not two separate projects.

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Research
3 min read

AI Won't Replace User Research — Bad Research Might

AI-generated personas and synthetic users can feel like research. Accepted blindly, they create false confidence. Here's how to use AI as a research assistant, not a replacement for users.

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Design
3 min read

The Designer's Job Is Changing

Designers are moving from making screens and visuals toward framing problems, thinking in systems, running experiments, understanding the business and directing AI-assisted work.

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