Meta Ads for Home Décor & Furniture
Meta Ads for IKIRU, a home décor and furniture brand: collection-led acquisition, discovery and retargeting that took revenue from ₹11.8L to ₹36.8L in three months (3.12×).
- Revenue growth
- 3.12×
- Revenue when ads launched with us
- ₹11.8L
- Revenue three months later
- ₹36.8L
Revenue figures reported by the brand. Paid ads launched with pSkyro Labs; before that, the brand's online revenue was minimal.
In short
The brand launched paid advertising with us, with minimal online revenue before that. Three months in, revenue had grown from ₹11.8L to ₹36.8L. We built a system that could acquire customers, find the winning campaigns and keep scaling what worked, organised around IKIRU's product collections.
The approach
Acquisition
Targeted campaigns to reach new audiences interested in furniture, décor and home styling.
Discovery
Product collections, creative and audiences aligned around high-intent home décor searches and interests.
Optimise
Campaign performance and product-level signals showed which collections were driving purchases.
Scale
Spend increased on the winning combinations while efficiency was monitored continuously.
Results by campaign
| Campaign type | Purchases | ROAS |
|---|---|---|
| Advantage+ Shopping | 186 | 4.21× |
| Home décor discovery | 142 | 3.47× |
| Dynamic retargeting | 97 | 5.82× |
| Furniture collection | 118 | 3.91× |
We get paid only when you get paid.
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