Meta Ads for a Gym Accessories Brand
Meta Ads for ARYX, a gym accessories brand known for its Magnetic Jug and Bottle Bag: demonstration-led creative and fitness audiences took revenue from $19.4K to $59.4K in three months (3.06×).
- Revenue growth
- 3.06×
- Revenue when ads launched with us
- $19.4K
- Revenue three months later
- $59.4K
Revenue figures reported by the brand. Paid ads launched with pSkyro Labs; before that, the brand's online revenue was minimal.
In short
The brand launched paid advertising with us, with minimal online revenue before that. Three months in, revenue had grown from $19.4K to $59.4K. We built campaigns around product utility, fitness audiences and creative demonstrations designed to explain the product in seconds.
The approach
Acquisition
Fitness, gym and active-lifestyle audiences reached through broad and interest-led campaigns.
Product discovery
Product demonstrations highlighting the Magnetic Jug, Bottle Bag and their everyday gym utility.
Retargeting
Product viewers and engaged audiences re-engaged with product-focused creatives.
Continuous optimisation
The strongest product-audience combinations scaled while ROAS and conversion efficiency were monitored.
Results by campaign
| Campaign type | Purchases | ROAS |
|---|---|---|
| Advantage+ Shopping | 312 | 4.06× |
| Product demonstration (video) | 224 | 3.58× |
| Dynamic retargeting | 108 | 5.71× |
| Fitness audiences | 174 | 3.42× |
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